About Us — Rust & Lily | Our Story & Mission

🌸

Rust & Lily

Born from a simple idea

From a Small Idea to a Big Mission

Rust & Lily was born in 2024 when our founders noticed a gap in the Indian e-commerce landscape. While global platforms existed, none truly understood the unique needs of Indian small business owners — the language barriers, the payment preferences, the logistics challenges.

We started with a simple belief: every entrepreneur deserves a beautiful online store, regardless of their technical skills or budget. What began as a side project quickly grew into a platform serving thousands of sellers across India.

"We didn't just want to build another e-commerce tool. We wanted to build a platform that feels like it was made specifically for Indian entrepreneurs — because it was."

— Founding Team, Rust & Lily

Today, Rust & Lily powers over 10,000 active stores, processing millions in GMV every month. But we're just getting started. Our mission is to empower 1 million Indian businesses to sell online by 2030.

🎯 Our Mission

Why We Do What We Do

Three pillars drive everything we build at Rust & Lily.

🚀

Empowerment

We believe technology should level the playing field. Every seller, big or small, deserves world-class tools to compete and thrive in the digital economy.

🇮🇳

Made for India

From UPI payments to regional language support, we build features that solve real problems for Indian businesses, not copy-paste Western solutions.

🤝

Community First

Our sellers aren't just customers — they're our community. We listen, iterate, and grow together. Your success is literally our success metric.

👥 The Team

Meet the Dreamers

A passionate team building the future of Indian e-commerce.

👨‍💼

Aarav Sharma

Co-Founder & CEO

Former product lead at Flipkart. Passionate about democratizing e-commerce for small businesses.

👩‍💻

Priya Nair

Co-Founder & CTO

Ex-Google engineer. Building scalable infrastructure that powers thousands of stores daily.

👨‍🎨

Rohan Gupta

Head of Design

Award-winning designer ensuring every store looks stunning out of the box.

👩‍💼

Ananya Patel

Head of Growth

Marketing strategist helping our sellers reach more customers and grow faster.

💎 Core Values

What We Believe In

These principles guide every decision we make.

⚡

Speed & Simplicity

We believe powerful tools don't have to be complicated. If it takes more than 5 minutes to set up, we're doing it wrong.

🔒

Trust & Transparency

No hidden fees. No dark patterns. No vendor lock-in. We earn your trust every single day.

🌱

Sustainable Growth

We build for the long term. Every feature is designed to help your business grow sustainably, not just today but for years.

🎨

Design Excellence

Beautiful design isn't a luxury — it's a competitive advantage. Every pixel matters.

Our Story